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Allianz
Allianz Logo
Partner Information
Based Flag of Germany Munich, Germany
Founder Carl von Thieme (1890)
Announced 27 February 2017[1]
Broke
Role Investor; Sponsor
Official Website Allianz

Allianz SE, better known simply as Allianz, is a German based financial services company, known for being the largest insurance and financial services group in the world as of 2014.[2] Originally founded in 1890 in their current headquarters in Munich, Germany, Allianz are also renowned for their sponsorship of major sporting events, including several stadia and, until recently, the FIA Formula One World Championship.[2]

Allianz would ultimately forfeit their F1 interests to partner with the ABB FIA Formula E Championship during the 2016/17 season, becoming title sponsor of the eVillage.[1] This partnership was further reinforced ahead of the 2018/19 season, with Allianz investing £18.7m to gain a 3.5% stage in the Series, as well as extending their sponsorship deal until the end of the 2021/22 season.[3][4]

Background

Formula E History

Allianz would begin actively investigating a deal to join the ABB FIA Formula E Championship during the 2016/17 season, entering talks with Formula E Holdings about becoming a partner.[1] Negotiations were successful, leading to the announcement that Allianz were to be the title sponsors of the FE eVillage, the centre of off-track entertainment at each ePrix.[1] Allianz branding hence began appearing at every ePrix from the 2017 Mexico City ePrix onward.[1]

At the end of the 2016/17 season Allianz opted to extended their deal, signing a contract that bound them and FE together until the end of the 2021/22 season.[4] A year later the German financial firm would announce that they had become an investor in the series, buying a 3.5% stake in FE at the cost of £18.7m.[3] This deal also included an expansion to the Allianz Explorer Zone, which was intended to promote new technologies and innovations such as Roborace.[1]

Products

Allianz provide both sponsorship and investment to the ABB FIA Formula E Championship, primarily acting as title sponsors of the eVillage while also holding 3.5% stake in the series.[1]

References

Videos and Images:

References:

  1. 1.0 1.1 1.2 1.3 1.4 1.5 1.6 'Allianz becomes official partner of Formula E', fiaformulae.com, (FIA Formula E, 27/02/2017), https://www.fiaformulae.com/en/news/2017/february/allianz-becomes-official-partner-of-formula-e/, (Accessed 18/12/2018)
  2. Cite error: Invalid <ref> tag; no text was provided for refs named Allianz
  3. 3.0 3.1 Caroline Reid; Christian Sylt, 'Allianz revs up its interest in Formula E with £18.7m stake ', telegraph.co.uk, (Telegraph Media Group Limited, 13/09/2018), https://www.telegraph.co.uk/business/2018/09/13/allianz-revs-interest-formula-e-187m-stake/, (Accessed 20/12/2018)
  4. 4.0 4.1 'Allianz expands partnership with Formula E and extends it until 2022', allinaz.com, (Allianz SE, 21/07/2017), https://www.allianz.com/en/press/news/commitment/sponsorship/170721-allianz-extends-partnership-with-formula-e.html, (Accessed 20/12/2018)
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