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DS Automobiles
DS Automobiles logo
Background
Based Flag of France Paris, France
Founded 2009
Founder Unknown
Key People
Industry Luxury Automobiles
Formula E Record
Début Flag of China 2015 Beijing ePrix
Total Entries 47 (47 Starts)
Wins Poles FLs
8 8 5
Total Points 716
Former Team(s) Unknown
Current Season
Team(s) Flag of China Techeetah
Car DS E-Tense FE 19

DS Automobiles, known otherwise simply as DS, are a luxury automotive brand and part of Groupe PSA, formed in 2009 as an off-shoot of Citroën.[1] The DS part of the name alternately means "Different Spirit" or "Distinctive Series", and has been used to restyle Citroën products as its own distinct brand since 2015.[1]

DS first became involved in the ABB FIA Formula E Championship during the 2015/16, becoming one of the first manufacturer's to join the series.[2] The French firm partnered with the race winning Virgin Racing effort to build a powertrain for second FE season, and have continued with the British squad through to the 2017/18 campaign.[3]

For 2018/19 DS moved their allegiance to Techeetah, forming DS Techeetah, with Jean-Éric Vergne and André Lotterer using their pair of DS E-Tense FE 19s based off the Spark SRT05e.[4]

Background

The growing trend among manufacturers in the 2000s to use in-house tuning companies into brands saw the rise of the "DS" moniker in 2009, as Groupe PSA began their own line of premium cars.[1] DS was instantly used to re-model specific Citroën production cars, beginning with minor touches and additional badging.[1] This was steadily increased to entirely new bodywork and styling, before a move in 2015 (2012 in China) to remove all Citroën badging from DS brand cars.[1] This separation has become increasingly apparent, with DS enlarging the number of changes they make to base Citroën designs.[1]

Historically the Citroën DS gained fame as an innovative car in a war torn France, becoming a national symbol and re-launching pad for the Citroën group.[1]

Formula E History

Products

References

Videos and Images:

References:

  1. 1.0 1.1 1.2 1.3 1.4 1.5 1.6 'DS Automobiles', wikipedia.org, (WikiMedia, 10/12/2017), https://en.wikipedia.org/wiki/DS_Automobiles, (Accessed 05/02/2018)
  2. Cite error: Invalid <ref> tag; no text was provided for refs named DS15A
  3. 'Lynn joins Bird for full-time drive at DS Virgin', fiaformulae.com, (FIA Formula E, 05/09/2017), http://www.fiaformulae.com/en/news/2017/september/lynn-joins-bird-for-full-time-drive-at-ds-virgin/, (Accessed 05/09/2017)
  4. 'Techeetah partners with DS for Season 5', fiaformulae.com, (FIA Formula E, 23/07/2018), http://www.fiaformulae.com/en/news/2018/july/techeetah-partners-with-ds-for-season-5/, (Accessed 23/07/2018)
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